Increase your profitability through people counting

Get accurate statistics on how many visitors you have in your store, when they enter and when they exit. Coordinate your visitor statistics with your cash desk system to find out if your visitors bought anything. In a nutshell – get a smart tool for increasing your profitability.

Observer Direct Optimera is a camera based people counting system which makes it easier for you to plan staffing, opening hours and market activities. You make the move from gut feeling to evidence based knowledge, and get the facts and figures you need to rationalize your planning and increase your profitability.

Öka lönsamheten med Optimera

Superior accuracy

One of the big pros of Observer Direct Optimera is the accuracy. Since the camera registers visitors much more precisely than traditional people counters – the accuracy is more than 95 percent – you get very reliable information. Information that can help you work as effectively as possible. It’s time to stop guessing and start knowing.

How it works

Observer Direct Optimera is a people counter solution, integrated with our cloud services.

One or several cameras at the entry count all your visitors. The people counter makes a difference between people entering and people exiting. It also saves information of at what time people went in or out.

You get quick access to the people counter statistics through My Pages, where you can follow the real time information on your computer, portable reading device or smartphone.


Så här fungerar det

The Observer Direct Optimera package

Observer Direct Optimera

We take care of everything

We want the handling of the security system to be really easy for you. That’s why Securitas Direct take care of the complete installation. Our professional technicians install the cameras and plug everything in.


Securitas Direct offers professional alarm and security services in an unbroken chain of quality. We take full responsibility of the whole installation – from alarm to action. Our commitment includes analysis, consultation, installation, maintenance and quick, secure action when an alarm goes off. Our main product is security; regardless of your business, we can guarantee a safe, secure workplace for rational, smooth performance.


From SEK 6,990

Installation and connection included.
Monthly subcscription fee SEK 299.


Call 020-24 00 63 or fill in the form below.

Services included

  • Connection to our alarm centre 24/7/365 for support and service readiness.
  • Sabotage alarm and disconnection alarm (if the camera is vandalized or the connection is broken, we can see this and will immediately contact you).
  • My Pages, with access to comprehensible statistics and real-time live material.

Call 020-7 24 365 (from abroad +46 13 32 75 00) let us contact you for free consultation